But we were both drawn into a confusing labyrinth of fitness programs. I originally asked Bateman to take a look at not only V Shred, but its supplements off-shoot, SCULPTnation, too. It’s mostly, ‘If you’ve only ever had one hamburger, you might think it’s the best hamburger.’ If you’ve only ever seen one of these guys, you might think he’s got all the answers.” I hesitate to ever use the word ‘grift’ on anything, but this is clearly an operation that’s set up to do nothing. “He seems to be selling a few powders and a shaker bottle. I think you stumbled across one of the emptiest fitness influencer accounts,” Oliver Lee Bateman, MEL ’s resident fitness buff, tells me. Welcome to the world of V Shred marketing.

The thing is, to find out the identity of that one food, you’ve got to click the “‘learn more’ button below, and check it out, before you miss out” on his “free presentation that tells you what this food is, and why you need to stop eating it, and a 30-second morning routine that you can start doing to boost this hormone and make getting in shape easy.” But what’s cool is that you can literally start eating this one food today and to reclaim your masculinity, to get higher energy levels, raise your libido, start burning fat again, start building real muscle again and actually start feeling good.” Until a couple of years ago, I had never heard of this food. “Can you guess what it is? I’m gonna say probably not. “So according to studies, there’s one food that can raise your overall testosterone levels by 52 percent, and overall sexual health by 78 percent,” he promises. He comes at you armed with claims of new scientific breakthroughs that only he and a small number of nutrition researchers know about. If that vshred guy comes up on my Snapchat ads once again im personally going to throw hands at him Those awful, intrusive VShred adverts that interrupt YouTube videos every 20 seconds or so have basically encouraged me to eat junk food, get fat and never give them a dime! Great job guys! Makes me want to eat the salad out of spite. I just want to watch YouTube videos without that maga ni VShred Ad popping up every 5 minutes! I would v much like to stop getting those VShred ads on YouTube!! I am very sick of that guy telling me that cardio does nothing! Give me Taco Bell ads instead please! What's with all these VShred ads I've been getting on my YouTube since the start of the pandemic!?!! It doesn’t matter if you’re scrolling through Instagram, Snapchat or TikTok, he’s nearly impossible to ignore. If you’re moderately online, you’ve likely seen Vin Sant on your screen. And when I stopped eating these, my results went through the roof.” “And I was eating these foods that people say are healthy but was actually killing my body’s number one fat-burning and muscle-building hormone. “I’ve been eating healthy for years,” Vince, aka Vin Sant, brags in the YouTube ad for his workout program V Shred.

V shred body type quiz